26 August

Tips to start successful e-commerce.

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The e-commerce landscape is constantly evolving, and small businesses must adapt their strategies to stay ahead of the curve. Here are ten tips for e-commerce success in 2022:

starting e-commerce buisness

1. Personalize the shopping experience

In 2022, shoppers will expect a personalized experience when they visit your e-commerce store. This means understanding their individual needs and preferences and tailoring the shopping experience accordingly.

One way to personalize the shopping experience is to use data from past interactions to make product and content recommendations. You can also segment your email list and send targeted messages to different groups of customers.

Use a product configurator to create a unique experience using 3D, to boost engagement in your content.

2. Make your website mobile-friendly

More than half of all online traffic now comes from mobile devices, so it’s essential to have a mobile-friendly website. This means ensuring that your website can be easily viewed and navigated on a smartphone or tablet.

If your website isn’t mobile-friendly, you’re likely losing out on a significant number of sales. In 2022, make sure your e-commerce website is responsive and easy to use on all devices.

3. Use AI and chatbots

Artificial intelligence (AI) and chatbots can be used to improve the customer experience on your e-commerce website. AI can be used to personalize the shopping experience and make recommendations, while chatbots can be used to answer customer questions in real-time.

In 2022, consider using AI and chatbots to improve the customer experience on your e-commerce website.

google ai assistant chatbot

4. Offer free shipping

Free shipping is one of the most effective marketing tools for e-commerce businesses. In fact, a study by UPS found that 95% of shoppers are more likely to purchase from an online store if they offer free shipping.

If you don’t already offer free shipping, now is the time to start. You can either absorb the cost of shipping or pass it on to your customers in the form of a shipping fee.

5. Implement an abandoned cart strategy

An abandoned cart is a shopping cart that is created but not completed. On average, 69% of online shoppers abandon their shopping carts, so it’s important to have a strategy in place to recover these lost sales.

There are a few different ways to recover abandoned carts, including sending abandoned cart emails and offering discounts. In 2022 make sure you have a solid abandoned cart strategy in place to recover as many lost sales as possible.

6. Use social media to drive sales

Social media is a powerful sales tool for e-commerce businesses. In fact, social media accounts for 18% of all online sales.

There are a few different ways to use social media to drive sales, including creating product pages, running ads, and using influencers. In 2020, make sure you’re using social media to drive sales and grow your e-commerce business.

7. Invest in SEO

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because the higher your website ranks, the more likely people are to find and purchase from your store.

There are a number of different SEO strategies you can use to improve your website’s ranking, including keyword research, link building, and on-page optimization. In 2022, make sure you’re investing in SEO to improve your e-commerce website’s visibility and drive more sales.

8. Use customer reviews and testimonials

Customer reviews and testimonials are a powerful way to build trust and credibility with potential customers. In fact, 88% of consumers say they trust online reviews as much as personal recommendations.

Make sure you’re regularly collecting customer reviews and testimonials and featuring them prominently on your website. In 2022, customer reviews and testimonials will be more important than ever for driving sales.

customer reviews

9. Offer discounts and coupons

Discounts and coupons are a great way to drive sales and encourage people to purchase from your store. In fact, nearly 60% of consumers say they’re more likely to purchase from a store if they offer coupons.

There are a few different ways to offer discounts and coupons, including running sales, offering discounts for first-time buyers, and sending coupons to your email list. In 2020, make sure you’re using discounts and coupons to drive sales and grow your e-commerce business.

10. Focus on the customer experience

The customer experience is the most important factor for e-commerce success in 2022. This means offering a seamless, convenient, and enjoyable experience for your customers from start to finish.

There are a few different ways to improve the customer experience, including personalization, mobile optimization, product configurator, and customer service. In 2022, make sure you’re focusing on the customer experience to drive sales and grow your e-commerce business.


Author

Tomasz Juszczak

CTO /

Technical Lead

Tomasz Juszczak

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