22 August

How long Loading times reduce your sales


min. read

Reading Time: 2 minutes
bored boy waiting for content to load

Slow loading times on the web are a major problem that drives customers away. In fact, a recent study found that a one-second delay in page load time can result in a 7% loss in conversion. This means that if your website takes even a little longer to load, you could be losing out on potential customers.


There are a number of reasons why loading times can be slow on the web. One of the most common is that the website is not optimized for speed. This can be due to large images that have not been properly compressed, or code that is not minified or optimized.

Another common cause of slow loading times is a bad hosting provider. If your website is hosted on a server that is slow or overloaded, it will take longer to load.

How to fix some issues

Optimization webpage for speed is not a trivial task, if the website is using a provider like Wix or Squarespace, and you feel that your page is slow, it’s best to order a groundup redesign. Those platforms are sweet when it comes to quickly creating something, they are bad at larger more resource intensive designs.

All in one solution to solve some of the problems even if the webpage is badly optimized is to use Caching.

Caching stores frequently accessed files on the user’s computer, so that they don’t have to be downloaded each time they are needed. This can greatly improve loading times, especially for frequently accessed pages.

Caching can be done also externaly. Where some fast server on the internet, close to your users will store your content, and provide it when requested again.

One of such providers is cloudflare they provide free service that can boost the performance of your page dramatically.

server that solves slow loading speed

Other issues with loading

Another way to improve loading times is to reduce the number of HTTP requests. Each time a file is needed from the server, an HTTP request is made. If there are too many HTTP requests, it can slow down the server and cause delays in loading times.

Finally, you can improve loading times by making sure your website’s code is clean and well-organized. This will make it easier for the browser to interpret and load the code, which can result in faster loading times.

Slow loading times are a major problem on the web, but there are things you can do to improve the speed of your website. By optimizing your website and using a good hosting provider, you can improve loading times and keep customers from leaving your site.

Need a helping hand?

You can contact us at Prographers, we can help you with your slow web page, redesign your page and rewrite it so that it’s not only loads faster, but boosts yours sales and conversion!


Tomasz Juszczak


Technical Lead

Tomasz Juszczak

About prog

Founded in 2016 in Warsaw, Poland. Prographers mission is to help the world put the sofware to work in new ways, through the delivery of custom tailored 3D and web applications to match the needs of the customers.


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