17 August

Importance of SEO in e-commerce.


min. read

Reading Time: 3 minutes

It’s no secret that e-commerce businesses need SEO to succeed. After all, SEO is essential for driving traffic to your online store and helping you rank in search engines.

But what many e-commerce entrepreneurs don’t realize is just how important SEO is to their business. In fact, SEO should be a cornerstone of your e-commerce marketing strategy.

According to ahrefs, 90.63% of Content Gets No Traffic From Google. So it’s important to keep it as the top 1 priority to do it good!

Here’s why…

image showing word seo next to a computer

SEO Drives Traffic to Your Store

One of the main reasons you need SEO for your e-commerce store is because it drives traffic to your site.

Think about it: when someone is looking to buy a product online, they’re going to start by doing a search on Google or another search engine. If your store doesn’t show up in the search results, you’re missing out on a lot of potential traffic and sales.

But if you optimize your site, you can improve your chances of ranking in the search results and getting traffic to your store.

SEO Helps You Rank Above Your Competitors

Another reason SEO is essential for e-commerce businesses is that it can help you rank above your competitors.

If you sell products in a competitive market, chances are there are other e-commerce stores selling similar products. And if you want to stand out and get more sales, you need to make sure you’re ranking above your competitors in the search results.

SEO can help you do that. By optimizing your site for the right keywords and ranking higher than your competitors, you’ll get more traffic and sales.

SEO Increases the Visibility of Your Store

In addition to driving traffic and helping you rank above your competitors, SEO can also increase the visibility of your store.

When people search for products online, they usually don’t go beyond the first page of results. So if you want people to find your store, it’s important to make sure you’re ranking on the first page for relevant keywords.

Use eye-catching images to promote your products
Use eye-catching images to promote your products

SEO Can Help You Build trust with Your Customers

Trust is essential for any business, but it’s especially important for e-commerce businesses. After all, people are trusting you with their money when they make a purchase from your store.

If you want people to trust your store and feel confident about buying from you, Search Engine Optimization can help. How? By building trust signals into your website. For example, if you have good reviews and testimonials from happy customers, those can help build trust with potential customers.

For reviews and testimonials here at prographers, we use the clutch. Clutch is an online review platform where users sign with their LinkedIn profile a testimonial.

SEO Can Help You Make More Sales

At the end of the day, the goal of any business is to make sales. And optimization can help you with that! By driving traffic to your store and helping you rank above your competitors, SEO can help you get more sales and grow your business.


Tomasz Juszczak


Technical Lead

Tomasz Juszczak

About prog

Founded in 2016 in Warsaw, Poland. Prographers mission is to help the world put the sofware to work in new ways, through the delivery of custom tailored 3D and web applications to match the needs of the customers.

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