Augmented reality

AR is a powerful immersive tool that modern businesses can use in their software products. Combining visuals, sounds and extended interactivity, AR is changing the way users receive information and interact with their environment.

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Augmented reality is an enhanced version of the real physical world.

AR is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It’s a growing trend across companies involved in mobile computing and business applications in particular.

Amid the increasing amount of data being gathered and analyzed, one of the main goals of augmented reality is to highlight specific features of the physical world, improve understanding of these features and obtain smart and accessible insight that can be applied to real-world applications. Such big data sets can help companies make decisions and gain crucial insights into consumer spending habits, among other things.

AR has found its application in various fields, including gaming, education, healthcare, and marketing. In gaming, AR enables users to interact with their surroundings, creating a more immersive experience. In education, it provides a new medium to teach students and explain complex subjects, making learning fun and interactive. In healthcare, AR can be used for training medical professionals, designing treatments, and helping patients understand their health better. In marketing, AR can be utilized to create interactive and engaging advertisements, allowing companies to showcase their products in a unique and captivating way.

The use of AR technology is expected to grow significantly in the coming years. According to a report by Statista, the global market size of augmented reality is expected to reach 18.8 billion U.S. dollars by 2023, up from 3.5 billion U.S. dollars in 2017. The proliferation of mobile devices and advancements in hardware and software technologies are some of the factors driving this growth. Additionally, the COVID-19 pandemic has accelerated the adoption of AR technology, with businesses leveraging it to provide contactless and virtual experiences to customers.

Despite its potential, AR technology is not without its challenges. One of the biggest challenges is the need for hardware and software compatibility. To deliver an immersive and interactive experience, AR requires powerful and high-quality hardware, which may not be accessible to everyone. Additionally, developing AR applications requires specialized skills, making it challenging for businesses to integrate it into their operations. As technology continues to evolve, these challenges are expected to be addressed, making AR more accessible and ubiquitous in our daily lives.

Features

Scene detection

Our AR apps scan the real-world environment with a camera lens, perceive the collected data as an image on a coordinate plane and translate it into a depth map to provide realistic 3D model placement.

Image & object recognition

Along with understanding the scene, our AR apps can be trained to recognize specific 2D images and real 3D objects, then augment them with the relevant text or model data on the device screen.

Motion tracking

Common to all smartphones and tablets, the GPS, gyroscope and accelerometer allow our AR apps to dynamically resize and calibrate on-screen augmentations as the user and their device move.

Regular updates & content maintenance

It’s natural that the application’s metadata, 3D model database or image pool for automatic recognition needs to be changed and expanded over time. Because we always expect an ongoing and long-term cooperation, we offer continuous updates to your app content and help it grow as your business grows.

Light estimation

Thanks to the intelligent light estimation algorithms, our AR applications can automatically adjust the lighting of the 3D model to naturally match the illumination scene in the camera lens.

Industries

Retail AR apps

From clothes and jewelry to furniture and cars, our AR applications for retail help boost sales regardless of the type of goods sold. Enter virtual fitting rooms and catalogues that allow 3D models of products to be virtually placed in the real world, offer AR-assisted navigation applications for supermarkets or create an entire virtual shop.

Real estate AR apps

With our virtual interior design function, our AR apps for real estate help create a believable illusion of comfort that can be the decisive point in closing the transaction. By transforming an empty and lifeless house or apartment into an individually furnished, cozy living space, you will assist your clients in making the right choices.

Edtech

AR Prographers training apps guide inexperienced specialists through product assembly, medical procedures, equipment installation, and other procedures, providing prompt text & visual tips. Such AR apps can support workplace education in various spheres, including manufacturing, construction, public services, healthcare, etc.

Advertising AR apps

AR helps you create marketing strategies that make a memorable impression on your audience. Overlay real-time live streaming with your sponsorship assets, install interactive AR screens in popular locations to improve brand recognition, or go beyond that and come up with your own creative AR advertising idea!

Benefits
from using
AR solutions

20%

cost reduction when using AR to visualize products prior to the production process.

48%

consumers would be more likely to shop in a retailer that uses or offers AR. Meanwhile, 32% of retailers plan to use AR within 3 years.

88%

of companies say they use form of AR or VR technology in their business. (Deloitte).

FAQ

What about Augmented Reality?

Understanding Augmented Reality

What are some common uses for augmented reality?

Augmented reality has a wide range of uses. It is a popular way to improve games and engage players more effectively. AR also works well in advertising and marketing campaigns, catching consumers’ attention and enabling companies to interact with them. AR is increasingly being used in sales - from clothing, cars and motorcycles, to furniture and houses. It allows virtual elements to be placed in the real world. Also this is a way to present real estate offers more attractively. In addition, AR is used in medicine, education and aviation.

How is augmented reality different from virtual reality?

Augmented reality is very often identified with virtual reality. At the same time, these are two different technologies. VR is an image entirely generated by a computer. It most often interacts with hearing and vision, although it can also involve smell and touch. To see a VR image, special VR glasses are needed.
AR, on the other hand, is the combination of real images with virtual objects. Virtual elements can therefore be considered as being placed in the real world.

What devices can be used to experience augmented reality?

Are there any safety concerns with using augmented reality?

By design, augmented reality is safe. There is no risk to health or personal data privacy when using it. What is important, however, is how we use AR. Negative consequences related to this emerged with the Pokemon GO game. Children and teenagers were heavily involved in the game, not paying attention to the danger on the road. In doing so, they were putting themselves at risk of accidents. Nevertheless, it is not that the technology itself can be dangerous, but the inappropriate use of its possibilities.

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