21 February

Learn the benefits of using mobile apps

min. read

Reading Time: 5 minutes

How can mobile apps benefit your business? Will it improve your sales? Will it help acquire new customers? We discuss the topic of mobile apps in detail!

Girl using mobile app

How do mobile apps support business?

Mobile apps have enormous business potential, as evidenced by statistics that clearly indicate their popularity and high frequency of use by mobile device owners. According to Sensor Tower data, there are currently about 8.93 million mobile apps, and about 250 million are downloaded every day. Meanwhile, ComsScore data shows that almost 86% of the time spent on smartphones and tablets is spent on mobile apps. Many companies have already benefited from them, and they all agree that mobile apps have accelerated their development and helped them achieve ambitious business goals.

Mobile apps promote sales growth

Mobile apps are another sales channel. The more there are, the greater the chances of success and steady growth in profits. Currently, we spend about 4-5 hours a day on mobile apps. These are apps designed for communication with friends, posting photos and content, but also for presenting offers and sales.

From the perspective of a potential customer, online shopping should be fast, easy, and convenient. Mobile apps meet these expectations. The app is available on the phone, so you can browse the offer and make a payment at any time and place. They are characterized by high intuitiveness, they are adapted to the screens of smartphones, so all content is displayed correctly. In addition, mobile apps require the creation of an account. Customers have a complete history of their purchases, they can register returns and complaints through them. Often, mobile apps also have their receipts as an alternative to paper ones, which are easy to lose.

Mobile apps also support sales in another way. They allow for creating personalized messages, sending notifications and reminders about abandoned carts, and also providing users with information about current promotions and discounts. Additionally, mobile apps can be used for customer relationship management, gathering feedback, and analyzing customer behavior. They can also be used to keep track of inventory, manage orders and monitor business performance. In summary, mobile apps provide a wide range of opportunities to support business.

Mobile apps help build lasting relationships with loyal customers

In modern times, a company’s relationship with customers is not based solely on buying and selling, and does not limit itself to material aspects. Customer loyalty has gained importance. A permanent customer who engages in a relationship with a brand is valued more. This is due to the trust he or she has in it. It is a good way to avoid losing him or her to the competition. However, this requires effort and a lot of commitment from the company.

The benefits of using mobile apps therefore concern not only sales growth, but also building lasting relationships. It is an excellent space for communicating with customers. Each entry into the app can start with a nice welcome. Mobile apps are flexible enough to be used in many ways. A section with guides and inspirations, a product catalog, quizzes, and contests can appear in them. Thanks to this, the customer has more reasons to use the app more often and be even closer to the company.

It is also worth appreciating regular customers who decide to download the app. This is a reward for loyalty and trust, which makes the user feel important and well taken care of. Therefore, special discount codes and special offers often appear in mobile apps. In addition, the app can be a key tool supporting the loyalty program.

Analytical benefits of using mobile apps

Mobile apps are a valuable source of information for the company. Thanks to them, you can learn a lot about customers, their origins, characteristics, and shopping habits. They provide access to customer information – what their age and gender is, where they come from and what country they are from, what products they buy most often and what the value of their carts is. In addition, the seller finds out which products are generally the most popular. On this basis, he or she can conclude which products do not generate much profit and may require adjustments. Mobile apps also offer the ability to track customer behavior and preferences, giving you insight into how to improve your product or service offerings.

How to choose a good mobile software?

Mobile apps cannot be created without mobile software. It is the software that enables the creation, launch and management of a mobile app. It largely determines whether the app will ultimately meet its objectives, function properly and without errors, and be prepared for future changes and improvements.

When choosing mobile software, you should focus on several aspects:

  • Flexibility – the mobile software should provide conditions for designing an app that will meet the company’s individual needs. It is best if it does not rely solely on ready-made templates, but allows for the implementation of any solution.
  • Configuration capabilities – mobile apps serve different purposes. Some are only intended for showcasing an offer, while others are a tool accompanying a loyalty program, or allow customers to make purchases. Depending on the nature of the app, it is configured with various other company systems, such as a sales or email sending system. The mobile software should not impose any limitations in this regard.
  • Personalization – in order for the app to stand out, it should match the visual identification of the brand. This applies both to the icon appearing on smartphone screens and to the entire graphic design. This way, the app can be more easily and quickly associated with a specific brand.
  • Variety of options – the more options there are, the greater the possibilities for expanding mobile apps. Some mobile software is limited to basic functions, while others do not allow for sales through this channel. It should be assumed that the app will evolve, and the company will organize new campaigns. If the mobile software has many options to choose from, at any time it can be supplemented with new tools, such as organizing a contest, making a survey or adding a section with guides.
  • Accessibility – the mobile software should be accessible to all employees who will use it, regardless of their technical knowledge. It should be user-friendly and easy to navigate, so that all employees can use it efficiently and independently.
    In summary, when selecting mobile software, it is important to consider factors such as flexibility, configurability, personalization, variety of options and accessibility in order to ensure the app meets the needs of the business and its customers, and can be easily expanded and improved over time.

Benefits of using mobile apps are multifaceted, supporting sales and fostering better and more lasting relationships with customers. It’s an additional channel of communication with customers that aligns with their daily habits. However, the success also depends on choosing the right mobile software. If it’s not flexible enough, it limits personalization of the app, and doesn’t have enough options or features, there is a risk that the solution implemented will not meet your business goals. Therefore, as the idea of a mobile app arises, the need to find good mobile software should also appear.

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