15 June

How to negotiate and close a deal with other business.


min. read

Reading Time: 2 minutes

When it comes to B2B, the process of closing a deal can be quite different than with B2C. In a business-to-business setting, the decision-makers are usually looking for a solution to a problem, and they want to know that your product or service is the right fit for their needs. Here are a few tips on how to close a deal in a B2B setting:

1. Do your research.

Before you even approach a potential client, it’s important to do your homework and learn as much as you can about their business.

  • What are their pain points?
  • What are their goals?
  • What solutions are they currently using (if any)? =

By understanding their needs, you’ll be in a much better position to show them how your product or service can help them achieve their goals.

2. Build a relationship with the business and the people.

In business, relationships matter. You need to take the time to get to know the decision-makers at your potential client’s company. Find out what they’re passionate about, what their hobbies are, and what they like to talk about. The more you know about them as people, the easier it will be to build a rapport and earn their trust.

3. Make your pitch relevant.

When you’re finally ready to make your pitch, make sure that it’s relevant to the needs of your potential client. They don’t want to hear about all the features of your product or service; they want to know how it will solve their specific problem. Keep your pitch focused and tailored to their needs, and you’ll be more likely to close the deal.

4. Be prepared to negotiate.

In most business deals, there is room for negotiation. Be prepared to discuss pricing, terms, and other factors that could impact the deal. It’s important to remember that you’re not just trying to sell your product or service; you’re trying to create a win-win situation for both parties involved.

5. Follow up after the meeting.

Once you’ve made your pitch and negotiated the terms of the deal, it’s important to follow up with your potential client. Thank them for their time, restate your commitment to meeting their needs, and reiterate why you believe your product or service is the best solution for them. By staying in touch, you’ll keep the momentum going and increase your chances of sealing the deal.

6. Prepare for an online and/or onsite meeting.

Nowadays, with the COVID-19 pandemic, it’s important to be prepared for both an online and an onsite meeting. Make sure you have the technology you need to connect with your potential client virtually as 44% of businesses are using a hybrid approach when it comes to working. Also, be prepared to present your pitch in person if the situation warrants it. By being flexible and adaptable, you’ll increase your chances of closing the deal.


Tomasz Juszczak


Technical Lead

Tomasz Juszczak

About prog

Founded in 2016 in Warsaw, Poland. Prographers mission is to help the world put the sofware to work in new ways, through the delivery of custom tailored 3D and web applications to match the needs of the customers.


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