T&CH Configurator

About

T&CH want to improve product and brand experience, so they can improve lead conversion.

Services
  • Web App

  • Configurator

  • AR / VR

  • Market and User Research

Team
  • Product Designer

  • 3D Artist

  • UI/UX Designer

  • Front-end Developer

  • Back-end Developer

Platforms
  • Web App

  • Mobile App

  • VR Reality

Client
  • Town & Country Haus

Industry
  • Real Estate

  • Architecture

Problem

Company goal

T&CH want to improve product and brand experience, achieve better look of the houses

Company goal

Company wants to improve lead conversion and receive work effects in short period

User goal

Customers want a better look at their house so that they can feel safe and precise about expensive and complicated investments.

Results in numbers

Result

The company's results showed that VR tours led to increased interest in office visits for house evaluations, positively influenced real estate buyers' investment decisions, and made it easier for users to visualize properties as future homes.

40%

Positive decisions

of real estate buyers claimed that the virtual room tour they’ve had before purchasing a house pushed them to make a positive decision and invest money

37%

More interested clients

of clients were more interested in coming to the office when called by the salesman for house evaluation when offered VR Tour

77%

Сonfirmed the effectiveness

of users claim that it’s easier to visualize the property as a future home when enhanced by VR or AR experience

Background image

Lead conversion process

1

1

Configure dream house

Web app

Select your preferred house type and customize various aspects such as colors, materials, form, and plan using the user-friendly WEB application. Once done, simply send the configuration to the sales office.

Web app

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2

2

Place house with AR at your building plot

Augmented Reality App

An interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information

Augmented Reality App

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3

3

Confirm real life house

Virtual Reality App

An interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information

Virtual Reality App

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4

4

Salesman assistance

Sales panel

The salesman is available to provide assistance at any stage of the process, whether through VR or the web. They can join the client's session, help with configuration or navigation, and engage in chat communication

Sales panel

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Additional tools

  • Addresables

    Split houses into smaller chunks, stream seamlessly via server using addressables for all platforms

  • Light Bake

    Custom lighting pipeline reduces bake time, ensures lightmaps and proper house lighting

  • Occlusion culling

    Custom occlusion culling algorithm minimizes draw calls in dynamic scenes

  • Web First approach

    Unity3D engine leverages powerful capabilities, connects with HTML5 UI via JavaScript API

  • Scalable performance

    Pre-generated graphs manage configurations and transitions, eliminating UI update bottlenecks

App Mockup
next project

Laparoscopic Simulator VRScopy

T&CH want to improve product and brand experience, so they can improve lead conversion.

CLIENTS AND BRANDS

Our Clients & Reviews

We are grateful for every collaboration and committed to working to strengthen partnerships and reach new peaks.

Warsaw, Poland
VR experience
THE REVIEW

Their technical knowledge was top tier, and we could rely on Prographers’ help even when our Technical Lead was not present at the project for some time [...]

Warsaw, Poland
VR experience
THE REVIEW

Their technical knowledge was top tier, and we could rely on Prographers’ help even when our Technical Lead was not present at the project for some time [...]

Warsaw, Poland
VR experience
THE REVIEW

Their technical knowledge was top tier, and we could rely on Prographers’ help even when our Technical Lead was not present at the project for some time [...]

Brands that trust us

Let's talk

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I agree that my data in this form will be sent to [email protected] and will be read by human beings. We will answer you as soon as possible. If you sent this form by mistake or want to remove your data, you can let us know by sending an email to [email protected]. We will never send you any spam or share your data with third parties.